Episode 58: AI Is Killing Our Ability to Think | Will leach Behavioral AI Expert
· with William Leach
AI can make us faster, more productive, and better at expressing our ideas. But what happens when we let it do the thinking for us? On The Human Protocol, Mykel Salomon speaks with Will Leach about the risk of outsourcing our judgment to AI. They explore why people naturally choose the path of least resistance, why AI-generated consumer research can miss what people actually do, and how a plausible answer can become dangerous when we lack the experience to challenge it. They also discuss AI-generated content, the future of marketing, behavioral AI, ethical persuasion, and the human skills that may matter most in an AI-driven world: curiosity, empathy, experience, and judgment. IN THIS EPISODE: How AI can augment thinking or contribute to cognitive atrophy Why humans naturally choose the easiest path The "say-do gap" in consumer behavior Why AI-generated customer personas can be misleading How AI can make content faster but less distinctive Why human judgment is still essential What behavioral AI does differently How psychology and social science help explain customer decisions Why understanding people may become a competitive advantage The importance of curiosity, empathy, and real-world experience YOUTUBE CHAPTERS 00:00 - The Danger of Letting AI Do Our Thinking 01:31 - What Drives Our Everyday Decisions? 05:25 - Why Humans Take the Path of Least Resistance 09:21 - Is Mental Efficiency the Same as Laziness? 12:35 - Why Rest Affects Decision-Making 15:30 - When Your Identity Makes Rest Feel Wrong 17:43 - AI Research and the Consumer Insight Problem 19:10 - The Say-Do Gap: What People Say vs. Do 22:43 - Will the Next Generation Lose Judgment? 26:29 - Why We Trust AI Even When It Gets Things Wrong 28:24 - Is AI-Generated Content Becoming Generic? 32:16 - How AI Can Make Your Thinking Better 35:59 - What Makes Behavioral AI Different? 39:49 - The Ethics of Using Psychology to Persuade 46:21 - The New Competitive Moat: Understanding People 49:17 - The Skills Leaders and Marketers Will Need 51:24 - How AI Could Slow the Development of Experience 54:28 - Why People Abandon Their Own Goals 56:07 - Where to Follow Will Leach About Will Leach Will Leach works at the intersection of behavioral science, marketing, and behavioral AI. In this episode, he discusses his career studying why people make the decisions they do, his experience leading insights at PepsiCo, his teaching work, and his work helping organizations apply behavioral science to business decisions. Connect with Will Leach: LinkedIn: https://www.linkedin.com/in/will-leach/ https://mindstategroup.com/ Thinking about implementing AI in your business? Download Mykel Salomon's free 10-Step AI Strategy & Execution Roadmap to clarify the business problem, identify the right opportunities, decide what should remain human, and move from idea to execution. Clarity first. Tools second. Humans always: https://dub.sh/thp-roadmap-riverside Technology is changing quickly. The human questions matter just as much. Subscribe to The Human Protocol newsletter for weekly perspectives on AI, leadership, work, and what it means to stay human while building the future: https://dub.sh/thp-newsletter-riverside