AI, Content Repurposing, and Building Community with Ben Albert

Full Episode Transcript

This is the full recorded conversation from The Human Protocol Podcast, published by The Human Protocol Group. © 2026 The Human Protocol Group. Please link to and attribute the original episode when referencing this conversation.

THE HUMAN PROTOCOL (00:02.24)
AI doesn't just save time. It saves your best ideas from being forgotten. Welcome to The Human Protocol, the podcast about staying human while building the future. I am your host, Michael Solomon. Today's episode is about something every creator and leader is struggling with right now. How to create consistently without burning out and how to turn your existing work into new impact. And my guest today,

It's Ben Albert. Ben, welcome to the Human Protocol.

Ben Albert (00:36.53)
Let's go. This is going to be fun. Been looking forward to it.

THE HUMAN PROTOCOL (00:40.012)
Yeah, yeah. Thanks for taking the time to be with us today. And to kick things off, I want to see if you can give us a little bit of introduction of who this human being is, who Ben is.

Ben Albert (00:51.198)
Yeah, I'm not an AI. This is we're having a real conversation today. It's going to be a ton of fun.

THE HUMAN PROTOCOL (00:53.709)
Ha

THE HUMAN PROTOCOL (00:57.24)
So far, so far, we are not okay.

Ben Albert (00:59.39)
You never know. You never know. No, this is me. I'm Ben. I don't want to give you the whole life story, but a couple bullet points because I feel like I've done a lot of things in my life. But when I was a kid, I wanted to be the next Michael Jordan, wanted to be a basketball player, had a jersey for every single day of the week. Michael Jordan, Vince Carter, Reggie Miller, Shaquille O'Neal. But I was the shortest boy in school, literally the shortest.

THE HUMAN PROTOCOL (01:23.406)
Wow.

Ben Albert (01:28.124)
Second shortest person behind a little girl named Olivia Lee. So I didn't grow up to be Michael Jordan, actually got picked on when I was younger age, kinda pushed around and bullied. And I didn't quite fit in even though I love sports and basketball. And I just started to fit in around high school when I found the music industry. Because I was a creative, I very introverted, a little weird.

And there was other creative, introverted, weird people in the music industry. So without knowing what marketing was or taking a class or listening to a podcast, I became a promoter because there was a local band, Giant Panda Gorilla Dub Squad that no one knew of nationally, but locally me and a handful of people would hand out flyers. And before you know it, the whole school has like a t-shirt of this band.

I share this part of my story because I kind of was an accidental marketer. And then I became an accidental entrepreneur when I was in corporate and I actually got let go during the pandemic. We were doing sales of video all across the States and there was no more travel. There was no more video. There's no more fulfillment chargebacks. I got let go.

THE HUMAN PROTOCOL (02:33.518)
you

Ben Albert (02:50.782)
and became an accidental entrepreneur in 2020. So that's some bullet points. I pinch myself because it's been almost six full years since I started my business, started my podcast, and now AI is causing the trajectory of everything to travel even faster. So I love what you're doing here. you know, I'm down to talk about anything. AI,

try building connection, creating content, whatever we feel likes best today.

THE HUMAN PROTOCOL (03:27.262)
Awesome. Thanks for going over that with us. And so it's wow, it's been six years already, huh? When we put things in perspective, sometimes when we are so busy doing a lot of things at once that we just don't pay attention to time. when you have this type of conversation, six years is a long time, man. And I'm excited to hear how that journey has been for you, especially in these new times, right?

Ben Albert (03:45.436)
It is. It's wild.

THE HUMAN PROTOCOL (03:56.172)
And when we first connected, we were talking about, listen, there are so much people just making content out there. And AI, it's helping a lot with and making it easier in a way. But it's also floating in social media and everybody with noise as well. And while people are also worried and new content, I think where the value is, is extracting from what you already have.

And I'm curious you as a content creator, what kind of value you add on having AI to help you with repurposing from your old content and bringing new ideas from things that you have already created in the past. And I'm curious to hear your thoughts on that.

Ben Albert (04:47.538)
Yeah, so there's a couple of topics here and we'll get to what I'm creating in just a moment. But to kind of set the stage, I got disenchanted with social media. There's so much content being posted all day, every day. LinkedIn, I always had great results, but Instagram and Facebook and some of these other platforms, I never really did TikTok.

I wasn't getting results and I was putting all this time writing and posting content and I started to feel like I was wasting my time. It wasn't bringing me joy. It was just, you know, post and see what happens. So I was becoming disenchanted and this doesn't always happen overnight for people, but over the course of five to six years, I was building a community over that time.

So just as you have a podcast and you can build a community with your podcast, I had a podcast, I still do real business connections in a community called Grow Getters Only. So I had kind of seen the line in the sand that everyone's using AI to create lots of content and flood social media. I think community is the true strategy going forward because it's

speaking to the right people about the right topics, adding value, conversation, and building trust. Because I think we have a loneliest epidemic and we have a trust epidemic. And the best way to build trust is to over time, just build a relationship and build a community. So I took all the content that I had, I had started posting on LinkedIn early in 2020. And at one point I was posting daily for multiple years.

I've done hundreds of podcasts and I have my own personal notes and my diary entries and just stuff that I write about every single day. So I said, I don't have to create any new con. I mean, I still love doing the podcast and this is creating content, but I'm not going to sit down and write any new content unless there's a direct reason to for at least a year.

Ben Albert (07:03.388)
I'm not enjoying it. I got disenchanted. I deleted my Instagram post. I don't want to create new stuff, but I have a community and I have an email list because it's important to me and I know the value. So what I've been doing and we can get into the weeds if you want to is just take all my old content and use chat GPT to distill it. have a daily email that goes out called Ben's bites.

THE HUMAN PROTOCOL (07:10.414)
Hmm.

Ben Albert (07:32.922)
and it's bite-sized nuggets. Literally, they're like two to four sentences. It's like a 15-second read, a minute read if you sit down and reflect. But it's the quickest.

THE HUMAN PROTOCOL (07:43.854)
You're making as easy as possible for the TikTok era, huh?

Ben Albert (07:48.498)
as easy as possible and everyone's busy and no one wants, maybe I shouldn't say no one, because maybe just other audiences do. I don't want and I've experienced that most people don't want a massive newsletter that's multiple sections with lots of paragraphs, lots of links. It's overwhelming as a human being. We've all been marketed to all day long. So I give one nugget.

Usually that ends with a question and it's a respond to me QCTA. Like let's say I talk about habits. It's what's one habit that you're going to optimize this week? Click or apply and let me know. And then I start having conversations with my real human beings in my real inbox. But the main thing here is all the content is already my ideas. I didn't use Chat GPT to create new ideas that I think the world

THE HUMAN PROTOCOL (08:34.424)
That's smart.

Ben Albert (08:46.045)
Like it's my ideas, but I use the tool to distill it into the most concise nugget, which transparently is far more eloquent and concise than I am able to be. And those nuggets go out to my audience with a prompt to start a conversation. And when I do have a call to action, it's for my podcast and my community. So it's very human first.

THE HUMAN PROTOCOL (08:48.333)
Wow.

Ben Albert (09:15.603)
But I wouldn't be able to do this without the tool. The tool allows me to do this at scale, where I can send five emails a week, Monday through Friday, 250-some plus emails a year, ongoing for the rest of my life, as long as I have subscribers. And it's not hard to do, because one other quick example, I can just take a transcript from this conversation, ask it for the one main point.

and turn that into a six sentence email and off to the races.

THE HUMAN PROTOCOL (09:53.038)
That's one of the most fascinating use cases on how AI is helping. And you went through it. At some point, probably felt kind of burned out because, say, why am going to continue to create all this content now with all the noise that is out there? But you were sitting in a lot of powerful content, in a way, that probably without AI would have been a lot harder.

or almost impossible for you to digest and get what you needed from those transcripts and conversations that you had in the past. So that's one of the most fascinating use cases that I see nowadays. And how much valuable is it not only to be thinking on the new and what comes next, but look at everything that you have created. And that's probably where magic is, right? I'm sitting in a pile of

information and experience that you had that you went through and allowing AI to help you getting those from all that history that you have and turning that into what you want in your case is an easy and quick to read newsletter, right? That you are keeping your dear human beings and followers engaged in a way because it's easy.

Ben Albert (11:10.697)
Yeah.

THE HUMAN PROTOCOL (11:19.106)
People are motivated to get back when they can read and when they can engage in something that is quick. have to agree with you. I have a newsletter, so I'm probably going to need your help to make it more digestible. Not that I'm hearing you talk about, because it is important. We all live in a time, Ben, as you know. Everybody has a, everything is fast. Life is hard. People are working. People don't have a lot of time to kind of digest everything as they used in the past.

Ben Albert (11:31.763)
Yeah.

Sure.

THE HUMAN PROTOCOL (11:48.984)
So it's important that we creators, we take all that in mind.

Ben Albert (11:53.854)
Yeah, it's so true. if anyone's wondering, I kind of want to do this. You just go back to all the content you've created. Which ones got the best engagement of your podcast episodes? Which ones had the most views? What what have you had success with in the past? And then you can use the AIs to repurpose that. I said one way, you know, digestible bites.

But you could repurpose it many, many ways. And you already have data that this worked pre-AI or early AI or this was a social post that went viral. Let's find multiple ways to create a new thing from this post. And then we don't have to come up with the next best thing every single time. We already found something good. Let's repurpose it.

THE HUMAN PROTOCOL (12:48.11)
Yeah, that's awesome. so your process is you basically, with the help of AI and child GPT or whatever you use, anyone can use anyone, you actually created a system, right? Where the tool allows you to get the outcomes that you envision, which was repurposing all content and turning into what you want it to be, in this case, a digestible.

Ben Albert (13:04.316)
Mm-hmm.

THE HUMAN PROTOCOL (13:16.16)
way of having those nuggets out based on your content. It's all that automated or that's you still have manual touches in between, Ben.

Ben Albert (13:26.141)
Well, so there's and I'm sure there might be a better way to do this. I didn't over automate it. I didn't just like plop it in and say, give me a hundred posts. And then I don't have a way to easily schedule all a hundred through my email. I'm open to ideas. But basically, I put a little time into it. Now, to be fair, though, I did over the course of a few days because I'm busy, but it was only like two to three hours worth of work.

And it was taking a post or an idea I liked using a prompt, same prompt every time to get a similar spaced and similar kind of email and quickly proofread it. And then that's one's done. Two's done. Just do that, you know, three to four minutes each post to complete it. Did all 100.

I forget the total number in a year, but I did my first 100 basically all at once and then pre-scheduled all the emails themselves. So I made 100 emails all at once because I started on January 2nd or 3rd, whatever Monday was at the start of the year. And I did it, it brought me up to like June. So I just have to do it one more time this year.

THE HUMAN PROTOCOL (14:30.274)
All the transcripts.

THE HUMAN PROTOCOL (14:36.012)
Okay, got it.

Ben Albert (14:52.451)
But I did them all at once and then I scheduled them on MailChimp all at once. So now it's not like I just uploaded a PDF and it did it for me. There's some manual to schedule them, single, know, schedule them every Monday through Friday, et cetera. But now it's automated. So up until June, I don't have to touch anything. All I have to do is answer emails when people reply. It is kind of funny.

Because since I front loaded all the effort, I genuinely, it's kind of silly, have no clue what email is going out tomorrow.

THE HUMAN PROTOCOL (15:31.614)
I understand, I can understand that.

Ben Albert (15:33.465)
not a clue. And I read my own work and I'm like, that's pretty smart.

THE HUMAN PROTOCOL (15:39.854)
So you're getting surprised by your work in a way. That's awesome.

Ben Albert (15:45.225)
And I didn't even think about it till like this discussion. I'm educating my audience. I'm also re-educating myself because these nuggets are helpful to me too. It's like retraining myself by, I would even do this for myself even if I didn't have an audience. It's like a daily notification reminder of what future Ben, what future, how

Sorry, how past Ben got here. So future Ben doesn't forget about what got me here, because it's all my old thoughts repurposed. So it reminds me while it educates the audience. That was sloppily said, but we're learning as we go. And that's the beauty with AI.

THE HUMAN PROTOCOL (16:37.738)
Absolutely. And we are still going to have to learn a lot as we go, right? Because this is evolving in many different ways. And what you just said, makes me think that probably in the future, this conversation will happen. If we go back to it, we'll have a different, you know, we're going to see it in a different way because the future is just changing as it goes. And what we're talking today,

is based on something that we're doing right now, but maybe in the future will be totally different. And that's probably what you're going through with your nuggets. It's that you are saying, OK, now in this day and time, this has this meaning. And you are approaching that that way. So that's cool. I like that.

Ben Albert (17:29.342)
Yeah, the future is now. It's happening quick.

THE HUMAN PROTOCOL (17:34.304)
So quick, that's why we all need to try to understand how to leverage these tools to our advantage. And one way is letting it help you to create and probably create based on what is already existing out there. There's so many opportunities for us to go back and try to, you

repurpose that content and see how we can apply that today. I think that's important.

So we also discussed, Ben, when we first connected, and how AI and music are coming together, right? And especially part of that conversation with you, you told me something about it that I would like you to share with us if that's fine, right? On how music and how we can use AI and music.

for learning purposes and trying to tell us where we are today.

Ben Albert (18:50.814)
Yeah. And it's, it's a complicated discussion with a lot of philosophical beliefs and ethical dilemmas. And I'm not actually an expert on that end of things. And I'm open to the dialogue and I'm open to feedback because it's never been easy. It's never been more democratized that you can create a song that's like radio friendly in seconds.

which is kind of spooky and kind of scary because I'll be in the shower like singing a song that the AI made earlier in the day. And I'm like, interesting. I already mentioned like from high school, like I was a music fan. All my friends are in music. I love live music, but I also can make a custom wedding song in moments, which is beautiful. I actually heard this story. I was just at pod camp, a conference.

and a gentleman, what he did is he actually used Suno AI to create a wedding song. And then he hired a band to play that song. To pay someone to write the song, all the lyrics, the music, and perform it would probably be pretty expensive. But since he had already created the song using AI,

he paid a live band to play it. So that's just a random anecdote that's super fun. But there's lots of tools. I like Suno AI for music generation. And I'm a firm believer that I want to add value to the room in any way possible, whenever possible. So an easy example is I'll go to a conference and I'm not speaking at the conference. The fact I paid, the fact I sat in a seat,

All that is value adds because it keeps the conference going. But I wanna over deliver and I also wanna connect on a human to human level in any way I can, any chance I can. So instead of reaching out to a speaker like, hey Mike, I loved your talk, good job. I will record the talk on my phone, record the talk, transcribe it, and then turn it into a song.

Ben Albert (21:10.184)
And then I go, hey Mike, I loved your talk. This might sound silly, but it inspired me to turn it into a song. It helped with the retention and it was kind of fun. Send them the link. It kicks ass, man. It's so great. And all I did is show up. I don't take as good notes anymore because I just record everything. But I show up, I click record, have it transcribed.

Take the transcription. I created a custom GPT that writes rap songs. You don't have to use my custom GPT. I just find it does it a good job efficiently. So I take the transcript, use a custom GPT, writes the song, take that, put it into Suno with some prompts as to what I want it to sound like. And depending on what you like, your prompts gonna look different. But I have that down to a science.

Usually just copy paste the same prompt almost every single time and boom, it creates a song in moments notice. So I've created like entire albums that I'm not distributing, not selling, don't even know if I own rights, who the heck knows, but I've created entire albums from a conference. And then I share each particular song with the speaker. I share all of it with the organizer.

The organizer shares it to their email list and me, the attendee now gets flooded with, I posted on my podcast, so I get flooded on my podcast. There's just so many little value adds here and it's just taking one AI tool, I guess a couple. It's transcription, GPT, Suno, but it's just taking a couple steps, a couple tools, doing something fun and creative.

not pretending like I'm the next Tupac or the next Taylor Swift, but putting something out and bringing joy and conversation and connection while I do it. And that's without even getting into the science of retaining the information. Once you start humming it in the shower, you're gonna remember those words. You're gonna retain that talk. You're gonna have memories. Memories create moments, so on and so forth.

THE HUMAN PROTOCOL (23:26.594)
I have to be honest with you, when you just first mentioned that to me, said, wow, this is wild. Because turning a keynote into a rap song, who would think about that? So you have something special there and probably unique. And I'm looking forward also to hear some examples in the future because it's very cool. And I'm sure everyone involved is also saying, wow, this is my keynote?

Ben Albert (23:31.454)
Hahaha

Ben Albert (23:42.186)
Yeah.

THE HUMAN PROTOCOL (23:56.526)
actually what I spoke about. I'm sure that is surprising in a good way, right?

Ben Albert (24:02.797)
It's remind me. Let me, I'm actually, I usually don't get distracted, but I'm writing this down. If you can get me a transcript from this conversation, I can create a song and then you can edit it into the post. So if someone stays till the end of the episode, if you're open to it, if someone stays till the end of the episode, they'll get a exclusive track.

THE HUMAN PROTOCOL (24:09.548)
Ha ha.

THE HUMAN PROTOCOL (24:26.435)
my god, let's do that.

Ben Albert (24:31.337)
this conversation summarized through song.

THE HUMAN PROTOCOL (24:34.568)
let's definitely do that because I'm gonna be looking forward to it. And then what you're gonna do, you're gonna say, you say three, four minutes, you also choose the length of the track.

Ben Albert (24:46.303)
Yeah, the length's going to be very much dependent by the amount of lyrics, but probably, you know, three to four minutes on average, yeah.

THE HUMAN PROTOCOL (24:55.438)
Okay, but you get the whole keynote, let's say 20-25 minutes in a 3-4 minute song.

Ben Albert (24:59.029)
Mm-hmm.

Ben Albert (25:03.005)
Absolutely. It's going to draw specific, you know, tropes and ideas. A simple example is I it was a pot. Everything I just said I do with podcast episodes like I just said we could do for this one. But on my show, I interviewed it, Sarah Delane, and she was a mermaid in movies and stuff like she played a mermaid. And so it talked about being a mermaid in the song.

THE HUMAN PROTOCOL (25:08.912)
okay.

Ben Albert (25:31.222)
But the main thing is she talks about a moment at a conference where someone said at the conference, if your vision doesn't scare you, that should scare you. And she realized that her vision didn't scare her and it scared her. So the song literally opens with the words, my vision didn't scare me and it scared me.

And the chorus is all like, vision didn't scare me and it scared me. it's like creates. It's not going to properly the way you would note, you know, it's not going to explain the entire conversation, but it knows to focus on the key ideas. And he turns the key ideas. said he is of Chachi Bt is like a male. This it creates these key key ideas and turns it into.

THE HUMAN PROTOCOL (26:20.844)
Right.

Ben Albert (26:26.881)
a memorable track and when you're at a keynote, when you're listening to a podcast, you don't remember 90 % of it anyways. You're only going to remember 10%. Let's turn that 10%. Yeah. But if you turn it into a song, you'll remember 100 % of that 10%.

THE HUMAN PROTOCOL (26:37.302)
Exactly

THE HUMAN PROTOCOL (26:41.5)
If... If...

THE HUMAN PROTOCOL (26:47.778)
Yeah, man, it's like the retention. It's all how you look at retention and what make us human beings remember things. One of them is through music. We remember music lyrics and melodies much, as you're saying, much faster and better and easier than just the keynote or listening to a podcast conversation. So yeah, that's awesome. I really, really like this use case.

Ben Albert (27:10.337)
Exactly.

THE HUMAN PROTOCOL (27:17.024)
And that also helps with creating a memory, right? It becomes something memorable then. Because the keynote, unless you are a superstar, sometimes a keynote, and you may have something that you're adding value and substance on it. But a keynote sometimes depends on who's delivering the message for people to connect and remember. The music, if the substance is good, it gets easier for people to remember what it was that...

conversation about.

Ben Albert (27:48.397)
This I haven't done this, but I just want I want someone to do it. So I'm going to speak it out loud. Imagine you have a book, a nonfiction book or honestly, you can be any kind of it could be fiction, but you have a book, a nonfiction book at the end of each chapter is a scan code. They scan it. It takes them to a library. You get their email because they need to type in their email to get to the next part. And then it's that chapter.

summarized through song. And if you want an extra bonus points, you would have video with like captions, like it be like a music video. So you read a chapter and then you get an AI music video through song of that chapter. We need to think of unique ways to grab attention and stand out, because with AI, anyone can write a book. So if I'm going to write a book,

it's going to stand out and there's going to be little add-ins and freebies and value adds that not everyone's going to scan or listen, but the people that do will love, love, love the fact you did that kind of thing.

THE HUMAN PROTOCOL (29:00.11)
It's just the perfect segue for something that I wanted to talk to you about, which is creativity without losing yourself in between, right? Which is using and leveraging these AI solutions, but what part of you is still going to be there at the end of the day? You said people are writing books with AI, but what is in the book that is still that human?

Ben Albert (29:11.031)
Yeah.

Ben Albert (29:22.976)
Yeah.

THE HUMAN PROTOCOL (29:29.746)
aspect of it, right? And how we can keep it in a way that people still know they are part of us in our work.

Ben Albert (29:31.34)
Yeah.

Ben Albert (29:40.343)
Yeah. I mean, there's so many, I have two main ideas. I've never written a book, but if I were, I would do one of two things. One, it would be a collection of ideas using my podcast. We've put out hundreds of episodes. So I actually don't know the answer yet, but I would use all the transcripts to find the seven key most common leadership principles or whatever I choose to do.

THE HUMAN PROTOCOL (30:01.166)
Mm-hmm.

Ben Albert (30:09.824)
I'd use AI to help segment and see what were the most common things that people talked about. Then I would separate that into seven chapters. And then I would use all these thoughts from my guests and quotes and ideas to write those chapters. And I would add in like an author's note where I reflect on these ideas myself as well. And why I love this idea is because I already have all the content recorded to put this together.

THE HUMAN PROTOCOL (30:30.978)
Mm-hmm.

Ben Albert (30:37.814)
And then once you do, you have a book and let's say you have the seven leadership principles. Now you have a keynote, you have a training, as long as you still bring your reflection to it and it's not just regurgitating, you don't want to bring something new to the table. But I've loved that idea. And my other idea is to create a simple outline. And I think I'd rather have someone interview me, but basically spoken word, just word vomit, everything that comes to mind.

and then use the AI to bring my thoughts in a way that makes a little bit more sense and then be a human editor. But I'm not a great writer in terms of long form. I've never been passionate about writing a 200 page book, but I could because I could speak it. And now I have the tools. People used to have ghost writers. AI is my ghost writer. I would speak it.

and use the tools to write it. And I'm like, wow, did I say that? But it's a balance of your own creed. Nothing I said is let's just type in, hey, write a chapter. It's how can we take our experiences, our thoughts, and use the AI to make it just easier to distill. And it's like a ghostwriter or project manager or an assistant to

THE HUMAN PROTOCOL (31:42.2)
You

Ben Albert (32:06.582)
take this and put it on paper in a grammatically correct way. And now we have a book.

THE HUMAN PROTOCOL (32:13.826)
Yeah, and as you saying, if we really want to keep ourselves, there are so many ways on how to approach it. The technology, the tool is already there. It helps us in so many different ways, so many different ways. And Ben, I'm curious to hear from you. What do you think creators should protect at all costs? What are the things that you are

Concern about, especially in times of AI, what are the things that you're thinking lately on how you can, and how we can keep our creations, our IP, as safe as possible.

Ben Albert (32:56.577)
Yeah.

Ben Albert (33:00.098)
You know, it's interesting because I don't know if our IP is safe. I know there's attorneys that'll show you how to copyright just about anything. I want to take a different angle on this because I don't really know if our IP is safe and I don't even know if I want it to be safe. Like my friend Matt Rouse wrote, will I take my job too? And in the notes it says this can be used in any way possible. We want to use it for training data.

He feeds his entire book into every AI he uses because he wants them to use his content and reference him. And will he ever get credit for it? Maybe, maybe not, but it's a more intelligent, educated world if he does it. But what is safe and where should we focus? My instinct is your community. Your community is always safe as a creative.

because your community is not you and it's not a single piece of content and it's not a single piece of IP. It's a group of people connected for a shared reason and that can't be replicated. It's every person's different, every community's different. So it's very common in the marketing space. People teach, they literally teach and say, you need to create a parasocial relationship.

Now, if anyone's curious what that means, parasocial relationships, basically a one-sided relationship. Think Swifties to Taylor Swift, everybody, billions of people, if not many of millions, no one loved Taylor, know her dog name, her birthday, all of it. She has no clue who they are. That is a parasocial relationship. And at her scale, it's impossible because so many people, she can't know every fan individually, but

The goal should be to know as many people as possible individually and don't create a parasocial relationship, create a social relationship. How? It's if you have a community, if you have an audience, if you have a team, you're in corporate, you have meetings, you get together, you have events, you have ways. I mean, I have a school platform and just one example.

THE HUMAN PROTOCOL (35:05.198)
Right.

Ben Albert (35:22.4)
You have ways for community members to have conversations with each other. You have ways that you can one to many get on calls and do Q and A's or host events because our creative or IP ideas are a dime a dozen. You can chat, GPT or YouTube and get the answer to anything. But if you build a community that can't be broken. And that's what I believe.

the world needs more than anything in the age of AI, because I can just pick up my phone, ask a question with zero clicks, get an answer to my question at the top of the screen, but that's never gonna replace peer-to-peer support, community, and sometimes just having fun with friends. I think we're, a loneliness pandemic, if we're not in it, we're nearing it. In communities, the,

last and most unreplaceable strategy we have.

THE HUMAN PROTOCOL (36:25.678)
Yeah, I think so. And it's going to become more more increasingly the need for human beings to connect to other human beings. are just getting started in seeing these accelerating a lot more than what it is. And automations will kick in faster. Companies are going to continue to restructure themselves with more AI agents in between and more automations. And at the end of the day, what's going to

be left for us humans is that still our ability to connect with each other's and nothing will ever replace that. There's no AI or robot that can ever, you know, I mean, who knows what's gonna happen in the future, but at least I don't see it now. We are a special creature in a way, right? We have feelings, we have emotions, we have conscience, we have so many things that

attached to each other, right? When we connect to each other, it's all that part of the human premium that we bring to us as species that I think community at the end of the day is what's really gonna make us still feel humans at the end of the day, being surrounded by other human beings.

Ben Albert (37:47.672)
Yeah. I mean, I literally just noticed. So I forgot to turn my on air sign on, and I'm supposed to turn it on for the podcast video. And the reason I mention it is one, because I'm a little ADHD, and two, I don't think the AI would have made that mistake. That's a human mistake.

THE HUMAN PROTOCOL (37:49.166)
down.

THE HUMAN PROTOCOL (38:10.946)
No, will be everything so perfect.

Ben Albert (38:13.801)
And someone's probably watching my video and being like, he has an on air sign, but it's not on. Is he on air?

THE HUMAN PROTOCOL (38:22.158)
not happen if it's AI on the other side, my friend.

Ben Albert (38:25.449)
Exactly. these errors are flaws are often what make us awesome. There's a word I love called Flawsome, but that's humans make errors. AIs make errors too, but it's more like hallucinating mumbo jumbo. The funny, silly errors are what we need because we all have scars. We all have flaws, you know?

THE HUMAN PROTOCOL (38:49.912)
Yeah, absolutely. It's funny you mentioned that because it makes me think as well, know, part of being human is making mistakes, right? And going through life, making mistakes and learning from it in a world that is just so AI driven and robots and everything, it's automated. One mistake is going to be there. They will know everything. But we will miss that for sure. And those silly mistakes, as you were saying, it's going to...

Probably we're going to laugh when we look back and listen back to this conversation. We're going to look back and say, OK, yes, that's true. And we miss that. We miss that part of humanity. What happened to them? my goodness. Ben, we are approaching the last section of this conversation, and it's kind of a few questions that I have for you. It's basically one question from different groups.

Just curious to hear your thoughts on them. Which is what it's a piece of advice that you would give to regular human beings going through this new future with AI and trying to learn what would you tell those that may not be tech people, just regular human beings. What would be your piece of advice for them?

Ben Albert (39:48.995)
Mm.

Ben Albert (40:10.254)
Yeah.

Well, first and foremost, there's nothing wrong with being a regular human being. I'm an ordinary dude. like boring things like sports and music, like hiking. I always say the reason they take your fingerprint when you get in trouble is because you have a unique fingerprint. So you might be a in quotes, regular human being, but you're also a one of one. Only one of you will ever exist.

and the fact you're even born is an anomaly, the probability of you being born is very low. So you're not regular just in the fact you're a one of one. So what makes you different? What makes you unique? What makes you creative? Where can you serve most, whether it's your family, your community, the workplace? You're regular, maybe, but you're kind of not regular. So consider that and be creative, be ambitious.

show up as your best self because people are going to tell you A, B, and C, but maybe the best route is D. So my advice is you're actually not regular and show up the best you can.

THE HUMAN PROTOCOL (41:24.62)
Awesome, love it. Your piece of advice to those companies and tech leaders that are designing these AI tools. What are the things that you want them to focus on? What are the things that you're concerned about?

Ben Albert (41:42.777)
Yeah. So consider what I just said, apply to your workplace. Everyone on your team has a unique gift. So figure out how to place people in the right spot. Figure out how to amplify their skill set. And when you're looking at product development, consider your audience and like what is really going to help them. They're a typical human with a typical problem.

but a complex life and there's so much to them. So keep it real and do a lot of surveying and do a lot of studying and figure out exactly how you can best optimize whoever you're trying to help. But remember that they might spend money on you, but they're more than just a lead. They're more than just a client. They're a human being. We're all just human beings trying to figure this stuff out.

So bring the humanity into it. You can be as techie and smart and you can be a programmer, but insert into your programming the fact you're dealing with human beings with emotions and lives and figure out how you can best optimize their life.

THE HUMAN PROTOCOL (42:58.176)
Awesome, thank you, Ben. And any advice to policymakers and governments around IP defects and creative rights?

Ben Albert (43:08.13)
Yeah, my first I almost told an Epstein joke. Is that inappropriate? Because my first piece of advice is don't be a pedophile. But my advice is also with all the stuff, deepfakes this and that, you know, it's really, really difficult because now there used to be a day where if a video showed you doing something, then that was proof.

and it would basically get you in trouble in court because there's video evidence. Now that that can be faked, I feel like liars are gonna just say it's AI. I didn't make those text messages, that's AI. I didn't do that, that's AI. If I'm a policymaker and I'm ethical, we need to consider that and find a way to...

Ben Albert (44:02.99)
Find a way to know if something is fake or real. Whether it's written into the code. Like let's say someone's using ChatGPT, somewhere in the code, in the image, it should be unhackable that I can trace that this was created by AI. Full transparency. Now I could post it on social media, get a bunch of people outraged it was fake, but if someone takes the file,

the source of it, there needs to be a way to confirm real from fake or else who knows, crime is just legal at that point.

THE HUMAN PROTOCOL (44:44.44)
Yeah, I also see this as a problem. Like it's some sort of disclaimer as well. We're seeing so much stuff out there that what's real anymore? We're only in 2026, imagine in a couple of years from now, or at the end of the year. And I don't know, I haven't made my research if there is any, anyone.

thinking about putting a disclaimer or forcing these companies to put something that this was created by AI, something like that, I don't know. I probably have to look at it, because nowadays you don't know, man. It's so real. It looks so real that it's like, imagine, what is this? And it goes both ways. It's people even having doubts about a real video.

Ben Albert (45:20.078)
Yeah. Yeah.

THE HUMAN PROTOCOL (45:34.432)
And you see online sometimes people asking, is this AI? People don't even know anymore.

Ben Albert (45:40.964)
If you, and most of your listeners probably do, and I know you do, if you feel like you have good AI, Dar, and you're like, is clearly AI, just go to the comments section and you'll see a thousand people that have no clue. So.

THE HUMAN PROTOCOL (45:52.514)
Yeah.

Yeah, that's exactly how I feel. And then it makes you doubt too. Okay. my goodness. now Ben, thank you for going over that with me today and for being and dedicating this time to talk about this very important topic with us. Appreciate your presence today, okay?

Ben Albert (46:20.664)
It was great. And you need to send me the transcript because in a moment, the song is going to come on.

THE HUMAN PROTOCOL (46:26.19)
You got it. I will do it because now I'm curious and and you know a curious human it does a lot

Ben Albert (46:34.444)
I'm going to send you three options and you can pick the one and then it'll play as soon as we log off here.

THE HUMAN PROTOCOL (46:42.072)
boy, wonderful. I'll be looking forward to it. Thank you for that. Appreciate that. And for everyone watching us today, this episode was a reminder that AI isn't just about automation. It is about also rediscovery. You can turn your past work into present impact, turning ideas into music, pressure into play. And if this episode sparked something, share it with someone, with your family, with your friends, with your loved one. Follow the human protocol.

and talk to you all next week. Thank you everyone.